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JEWEL SUM has officially unveiled their Chinese New Year collection for 2025. This collection is all about 團圓, which means reunion. Jewel celebrates Chinese New Year every year in her grandparents’ hometown of Sungai Lembing, a small town in Kuantan. Surrounded by waterfalls and stunning landscapes, these elements are reflected in the prints Jewel and her team created for the season. Each piece was specially designed, with colors inspired by her grandparent’s old cheongsams, featuring classic silhouettes and antique-style buttons. Curves were also incorporated, symbolizing reunion and staying together with loved ones during Chinese New Year — like sitting around a round table, sharing food and stories with family and friends.